Making Cinelandia: American Films and Mexican Film Culture before the Golden Age
Laura Isabel Serna
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Description for Making Cinelandia: American Films and Mexican Film Culture before the Golden Age
Hardback. In the 1920s, as American films came to dominate the country's cinemas, many of Mexico's cultural and political elites feared that this "Yanqui Invasion" would turn Mexico into a cultural vassal of the United States. In this book, the author contends that Hollywood films were not simply tools of cultural imperialism. Num Pages: 336 pages, 46 illustrations, 3 maps. BIC Classification: 1KBB; 1KLCM; 3JJG; APF; JFC. Category: (G) General (US: Trade). Dimension: 5830 x 3895 x 25. Weight in Grams: 581.
In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this "Yanqui invasion" would turn Mexico into a cultural vassal of the United States. In Making Cinelandia, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to ... Read more
In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this "Yanqui invasion" would turn Mexico into a cultural vassal of the United States. In Making Cinelandia, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Duke University Press
Condition
New
Number of Pages
336
Place of Publication
North Carolina, United States
ISBN
9780822356417
SKU
V9780822356417
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Laura Isabel Serna
Laura Isabel Serna is Assistant Professor of Critical Studies in the School of Cinematic Arts at the University of Southern California.
Reviews for Making Cinelandia: American Films and Mexican Film Culture before the Golden Age
“Because it deals with Mexican film culture from the teens to the early 1930s, Serna's fine book is a perfect complement to Robert McKee Irwin and Maricruz Castro Ricalde's Global Mexican Cinema, which begins where this study leaves off. The early period was dominated by Hollywood films, representing an exciting, alarming modernity and exhibiting considerable insensitivity toward their neighbors to ... Read more