An intelligent cultural analysis of one of this century's most revered, reviled, and reviewed fan phenomena. - Publishers Weekly; ""An exuberantly detailed and illustrated study that succeeds in demonstrating the complexity of Elvis culture and absolutely compels us to take the fundamental question about popular culture ('Why Elvis?') to heart."" - American Studies; ""A welcome addition to the growing body ... Read moreof work that explores America's star-saturated culture and its effects. For Doss, Elvis has become an important catalyst for diverse Americans' understandings of themselves, their relationships to others, and their experience of the modern world."" - American Quarterly; ""One of the best books on Elvis that I've ever read.... A stellar piece of cultural criticism."" - Gilbert B. Rodman, author of Elvis after Elvis: The Posthumous Career of a Living Legend ""The book itself is a remarkable Presley artifact,"" - New York Times Book Review; ""Offers rich insights into the culture and logic of fandom."" - Lynn Spigel, author of Make Room for TV; ""A fascinating account and a great read!"" - Elaine Tyler May, author of Homeward Bound Show Less