"Spirited, thought-provoking and replete with original perspectives that use music as a prism for understanding cultural politics and cross-border impact on traditional art forms." The Hindu "A very fine piece of work, which makes an original contribution both to our understanding of popular music and to our understanding of the global cultural order. It provides a new perspective on how sounds are produced, circulated and experienced." John Street, University of East Anglia "In this highly original book, Professor Regev considers how exploring pop-rock both taps and enriches sociological theory. Regev�s study is both empirically nuanced and theoretically sophisticated. It illuminates music as a fundamental and dynamic material of social life. As Regev shows, pop-rock�s emergence is nothing less than the re-figuration of world culture." Tia DeNora, Exeter University "Motti Regev expertly provides a much needed take on pop-rock, the field(s) in which it is produced and enjoyed, and its global diffusion. He uses the case of pop-rock to cast empirical light on aesthetic cosmopolitanism and artistic legitimation. The result is a book that is highly informative and refreshingly engaging." Professor Timothy Dowd, Emory University "This is an exceedingly important book. It really does move the fields of music and sociology on by showing how the figurative musical world we live in today is literally a musical world." Journal of World Popular Music