“For the new moviemaking generation, Language of the Lens can serve as a reference point of how some of cinema’s greatest auteurs make use of the lens, as well as a key for how to use the tool. After reading Language of the Lens, moviemakers will be equipped with the ultimate knowledge to command any lens, from an iPhone to the most expensive glass money can buy.” - Sophie Jonsson, MovieMaker Magazine ”The Language of the Lens is a truly illuminating book, inspiring for emerging filmmakers as well as veteran directors and cinematographers. Mr. Mercado elevates our understanding of the expressive power of artistic lensing and the incredible force of creative filmmaking.” - John Inwood, Emmy nominated cinematographer of Scrubs and The Unbreakable Kimmy Schmidt "The Language of the Lens combines beautiful visual examples from a wide range of films to explain the aesthetic and emotional connotations of lens language. Understanding the technical and creative aspects of the lens is essential for cinematographers and directors to punctuate the thematic essence of the scene. A very useful visual reference, this book is a must read for any aspiring filmmaker." - Jacqueline B. Frost, Author of Cinematography for Directors and Professor, California State University, Fullerton “For the new moviemaking generation, Language of the Lens can serve as a reference point of how some of cinema’s greatest auteurs make use of the lens, as well as a key for how to use the tool. After reading Language of the Lens, moviemakers will be equipped with the ultimate knowledge to command any lens, from an iPhone to the most expensive glass money can buy.” - Sophie Jonsson, MovieMaker Magazine "The Language of the Lens is a truly illuminating book, inspiring for emerging filmmakers as well as veteran directors and cinematographers. Mr. Mercado elevates our understanding of the expressive power of artistic lensing and the incredible force of creative filmmaking.” - John Inwood, Emmy nominated cinematographer of Scrubs and The Unbreakable Kimmy Schmidt "The Language of the Lens combines beautiful visual examples from a wide range of films to explain the aesthetic and emotional connotations of lens language. Understanding the technical and creative aspects of the lens is essential for cinematographers and directors to punctuate the thematic essence of the scene. A very useful visual reference, this book is a must read for any aspiring filmmaker." - Jacqueline B. Frost, Author of Cinematography for Directors and Professor, California State University, Fullerton