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Postmodern Advertising in Japan
Ory Bartal
€ 60.51
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Description for Postmodern Advertising in Japan
Paperback. A major study of postmodern developments in Japanese advertising and art Num Pages: 288 pages. BIC Classification: 1FPJ; ACXJ8; AKL. Category: (U) Tertiary Education (US: College). Dimension: 256 x 179 x 18. Weight in Grams: 776.
In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and ... Read more
In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and ... Read more
Product Details
Publisher
Dartmouth College Press
Format
Paperback
Publication date
2015
Condition
New
Weight
767 g
Number of Pages
288
Place of Publication
, United States
ISBN
9781611686548
SKU
V9781611686548
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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