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Pricing Photography
Heron, Michal; Mactavish, David
€ 32.99
€ 26.72
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Description for Pricing Photography
Paperback. A trade reference tool that provides photographers with information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and more. It includes chapters with information on the economics of photography, advanced negotiation techniques, and the specifics of pricing electronic media. Num Pages: 160 pages. BIC Classification: AJ. Category: (G) General (US: Trade). Dimension: 280 x 216 x 15. Weight in Grams: 612.
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Product Details
Format
Paperback
Publication date
2012
Publisher
Allworth Press,U.S. United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
New York, United States
ISBN
9781581158885
SKU
V9781581158885
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Heron, Michal; Mactavish, David
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She is active with photographic associations and is a frequent lecturer at seminars and workshops throughout the country. She lives in New York City.
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