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Raw: Pervasive Creativity in Asia
David Sinha Kunal & Mayo
€ 36.99
€ 31.74
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Description for Raw: Pervasive Creativity in Asia
Paperback. Pervasive Creativity in Asia. 342 pages. Illustrator(s): Billhardt, Steffen; Sinha, Kunal; Billhardt, Thomas. RAW examines in detail how Asian creativity translates into commercial sense. We are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Cateogry: (G) General (US: Trade). BIC Classification: 1F; AKP. Dimension: 252 x 170 x 25. Weight: 602.
Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, ... Read more
Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. It is a business necessity. Without it, your business will wither and die. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, ... Read more
Product Details
Publisher
Clearview
Number of pages
342
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
324
Place of Publication
London, United Kingdom
ISBN
9781908337122
SKU
V9781908337122
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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