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James A.W. Heffernan - Cultivating Picturacy - 9781932792416 - V9781932792416
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Cultivating Picturacy

€ 63.74
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Description for Cultivating Picturacy Hardcover. Num Pages: 430 pages, 17 colour plates, 79 b&w photos. BIC Classification: ABA. Category: (P) Professional & Scholarly; (UF) Further/Higher Education; (UP) Postgraduate. Dimension: 234 x 160 x 35. Weight in Grams: 866.
Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art. ... Read more

Product Details

Format
Hardback
Publication date
2006
Publisher
Baylor University Press United States
Number of pages
430
Condition
New
Number of Pages
437
Place of Publication
Waco, United States
ISBN
9781932792416
SKU
V9781932792416
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-20

About James A.W. Heffernan
James A W Heffernan, Ph.D. is Emeritus Professor of English at Dartmouth College.

Reviews for Cultivating Picturacy
During the past 25 years, James Heffernan's nuanced and clear-eyed writings on words and images have firmly placed him among the finest practitioners of interartstic theory and criticism. This new volume reveals him at his very best. Picturacy should be required reading for anyone wishing to learn how
and how not
to read pictures.
Richard Wendorf, ... Read more

Goodreads reviews for Cultivating Picturacy


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