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The Cycle
Michael M. Kaiser
€ 32.99
€ 25.76
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Description for The Cycle
Hardback. Offers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations Num Pages: 212 pages, 9 illus. BIC Classification: JP. Category: (G) General (US: Trade). Dimension: 238 x 163 x 20. Weight in Grams: 462.
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on-in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, ... Read more
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on-in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Brandeis University Press United States
Number of pages
212
Condition
New
Number of Pages
212
Place of Publication
, United States
ISBN
9781611684001
SKU
V9781611684001
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-18
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