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The ESPN Effect: Exploring the Worldwide Leader in Sports
John McGuire
€ 66.69
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Description for The ESPN Effect: Exploring the Worldwide Leader in Sports
Paperback. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. Editor(s): McGuire, John; Armfield, Greg G.; Earnheardt, Adam C. Num Pages: 333 pages. BIC Classification: APF; CBWJ; GTC; JFDT; JFSJ1; WS. Category: (P) Professional & Vocational. Dimension: 151 x 225 x 21. Weight in Grams: 500.
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN ... Read more
ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN ... Read more
Product Details
Publisher
Peter Lang Publishing Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
500g
Number of Pages
333
Place of Publication
, United States
ISBN
9781433126000
SKU
V9781433126000
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John McGuire
John McGuire (PhD, University of Missouri-Columbia) is Associate Professor in the School of Media and Strategic Communications at Oklahoma State University. His work has been published in the Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, and the Journal of Radio and Audio Media. Greg G. Armfield (PhD, University of Missouri-Columbia) is Associate ... Read more
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