
Production Culture: Industrial Reflexivity and Critical Practice in Film and Television
John Thornton Caldwell
Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over “authorship” within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the “viral” use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and “making-ofs.” A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.
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About John Thornton Caldwell
Reviews for Production Culture: Industrial Reflexivity and Critical Practice in Film and Television
Sasha David
American Ethnologist
“Production Culture treats the film and television industries as important sites of cultural meaning that can enrich investigations of film and television texts, their production, and their reception. . . . Production Culture is ground-breaking in scope and ambition. . . .”
Travis Vogan
Journal of Popular Culture
“[T]he research itself is very insightful and there is much of value in the book. Caldwell skillfully negotiates the complications of studying an industrial culture that already invests significant efforts in producing analysis and critical knowledge about itself. He also rightly stresses the importance of this type of work in the field of film studies, noting ‘the need to reconsider how we study and understand cultures of production’ (342). As such, his work provides important tools for film scholars who would use industry materials as secondary sources in their analyses of individual films.”
Heather Macdougall
Scope
“For anyone interested in real 'behind the scenes' information regarding film and television production, Production Culture will prove invaluable. It should also encourage an overdue reality check tilting critical attention away from over-hyped auteur analysis, and help give credit where credit is due in terms of who and what goes into increasingly complex media production.”
Sean Maher
M/C Reviews
“The strengths of Production Culture are numerous and Caldwell provides a compelling study of an industry in flux. . . . Production Culture is a valuable addition to the growing literature exploring creative work and, in some senses, has opened a can of worms by exposing the potential for future work in this area. Many of the insights and conclusions drawn could be applied to the contemporary workplace more broadly, therefore its value moves beyond media and film studies to the sociology of work, industrial practices and management studies.”
Maggie Magor
Media, Culture & Society