×


 x 

Shopping cart
10%OFFLisa Kernan - Coming Attractions: Reading American Movie Trailers (Texas Film and Media Series) - 9780292705586 - V9780292705586
Stock image for illustration purposes only - book cover, edition or condition may vary.

Coming Attractions: Reading American Movie Trailers (Texas Film and Media Series)

€ 32.99
€ 29.60
You save € 3.39!
FREE Delivery in Ireland
Description for Coming Attractions: Reading American Movie Trailers (Texas Film and Media Series) Paperback. Starting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. Series: Texas Film & Media Studies Series. Num Pages: 308 pages, 59 b&w illus. BIC Classification: APFA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 159 x 17. Weight in Grams: 442.

Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any ... Read more

Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.

Show Less

Product Details

Publisher
University of Texas Press
Format
Paperback
Publication date
2004
Series
Texas Film & Media Studies Series
Condition
New
Weight
441 g
Number of Pages
308
Place of Publication
Austin, TX, United States
ISBN
9780292705586
SKU
V9780292705586
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Lisa Kernan
Lisa Kernan (1952-2006) held a dual appointment at UCLA as the library’s film, television, theater, and photography subject specialist and as a lecturer in the Department of Film, Television, and Digital Media.

Reviews for Coming Attractions: Reading American Movie Trailers (Texas Film and Media Series)
The book raises important questions about what trailers can tell us about ourselves as filmgoers and what clues they can provide to fill gaps in film history.  With the release of this book, archivists, scholars, and audiences may never again view trailers in quite the same way.
The Moving Image

Goodreads reviews for Coming Attractions: Reading American Movie Trailers (Texas Film and Media Series)


Subscribe to our newsletter

News on special offers, signed editions & more!