"This book achieves what media studies researchers have spent two decades striving for: a comprehensive study for a television text plus on in-depth account of the audience’s relation to the text, solidly grounded in empirical evidence, and in the context of the economics of broadcasting. It is the best book I’ve ever read about soap opera, and one of the best I’ve ever read about television." Ellen Seiter, University of California, San Diego "Dorothy Hobson understands soap opera’s power to involve TV viewers better than any-one alive. This remarkable study is of compelling interest to the soap addict, to the general reader and to the student of mass media’s money magic. A rewarding read." Jeremy Isaacs, Founding Chief Executive, Channel 4 "The art of TV soap opera has finally come of age and is recognized by audience and critics as quality drama. This book is the definitive to the genre, and will prove indis-pensable to fans and academics alike." Mal Young, BBC Controller, Drama Series