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Why Fonts Matter
Sarah Hyndman
€ 25.99
€ 19.49
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Description for Why Fonts Matter
Paperback. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message. Num Pages: 144 pages. BIC Classification: AKC; AKD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 220 x 189. .
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. ... Read more
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. ... Read more
Product Details
Publisher
Ebury Publishing United Kingdom
Number of pages
144
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
144
Place of Publication
London, United Kingdom
ISBN
9780753557235
SKU
V9780753557235
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Sarah Hyndman
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
Reviews for Why Fonts Matter
a fascinating insight into how type can influence our feelings, our senses, and even our taste
Professor Charles Spence, University of Oxford
most books about fonts are written for designers - Sarah brings the power of fonts to everyone
Patrick Burgoyne, Editor of Creative Review
Sarah Hyndman brings a frisky mix of ... Read more
Professor Charles Spence, University of Oxford
most books about fonts are written for designers - Sarah brings the power of fonts to everyone
Patrick Burgoyne, Editor of Creative Review
Sarah Hyndman brings a frisky mix of ... Read more