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26%OFFKenneth Holden - The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor - 9780762778492 - V9780762778492
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The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor

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Description for The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor Hardcover. Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator. Num Pages: 288 pages, black & white illustrations. BIC Classification: 1KBB; BGH; HBJK; JPHF; JPHL. Category: (G) General (US: Trade). Dimension: 231 x 150 x 30. Weight in Grams: 32.
One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident ... Read more

Product Details

Format
Hardback
Publication date
2013
Publisher
Lyons Press
Condition
New
Number of Pages
288
Place of Publication
Old Saybrook, United States
ISBN
9780762778492
SKU
V9780762778492
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Kenneth Holden
Kenneth Holden earned his PhD in clinical psychology from Ohio State University. At UCLA, he met Stanley Plog, and they founded Behavior Science Corporation (BASICO), a market research and consulting firm that focused on businesses, government, and election polling. After they sold BASICO, Holden joined California State University at Northridge as an assistant professor, later becoming a director with the ... Read more

Reviews for The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor
A Sacramento Bee Hot Summer Read"A delightful read ... keen observations of California politics ... The story of Reagan's ascension is simply fascinating." —Chico Enterprise-Record"A fascinating account."—Sacramento Bee"Compelling ... behind-the-scenes insights into the life of one of the world's most powerful men. ... Holden provides rare insights into a moment that transformed Reagan's political life, a moment no one else ... Read more

Goodreads reviews for The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor


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