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Dong Mingzhu and Gree
Guo Hongwen
€ 13.99
€ 11.52
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Description for Dong Mingzhu and Gree
Paperback. An illuminating account of Dong Mingzhu and Gree - China's leading female business leaders whose company Gree is an industry giant. Series: China's Leading Entrepreneurs and Enterprises. Num Pages: 256 pages, approx. 10 black and white illustrations. BIC Classification: BGB; KJH. Category: (P) Professional & Vocational. Dimension: 216 x 138. .
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Dong Mingzhu is one such entrepreneur. Gree Electric is one of the powerhouses of the air-conditioning industry, and owes its success to the entrepreneurial and management tenacity of Dong. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996, she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, service and employee policies. This is the story of one of China's most inspiring and innovative business leaders.
Product Details
Format
Paperback
Publication date
2017
Publisher
LID Publishing United Kingdom
Number of pages
256
Condition
New
Series
China's Leading Entrepreneurs and Enterprises
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781911498308
SKU
V9781911498308
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Guo Hongwen
Guo Hongwen is a leading business writer in China.
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