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Selling Ronald Reagan: The Emergence of a President
Gerard Degroot
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Description for Selling Ronald Reagan: The Emergence of a President
Hardback. How did Ronald Reagan go from being a Hollywood actor to one of the most formidable campaigners in American history? Num Pages: 256 pages, 12 bw integrated. BIC Classification: 1KBB; 3JJPN; JPHL. Category: (G) General (US: Trade). Dimension: 148 x 223 x 31. Weight in Grams: 506.
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that ... Read more
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC United Kingdom
Number of pages
256
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
320
Place of Publication
, United Kingdom
ISBN
9781780768281
SKU
V9781780768281
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Gerard Degroot
Gerard DeGroot was born in California and is Professor of Modern History at the University of St Andrews. He has published fourteen books and dozens of articles on various aspects of twentieth-century history. His book on nuclear weaponry (The Bomb: A Life) was published to considerable acclaim and won the Westminster Medal for Military Literature. The Sixties Unplugged, an iconoclastic ... Read more
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