138 Ways to Generate New, First-Time Gifts
Elizabeth Dollhopf-Brown (Ed.)
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Description for 138 Ways to Generate New, First-Time Gifts
Paperback. Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 217 x 278 x 3. Weight in Grams: 116.
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.
Important topics covered include:
- Motivating non-donors
- Attracting first-time corporate donors
- Annual giving strategies: Restricted gifts
- Employee giving
- Social media outreach
- In-kind gifts
- Increasing return on direct mail appeals
- Online giving
- Prospect research
- Monthly and annual appeals
- Expanding your prospect database
Please note that some content featured in the original version of this title has been removed in this published version due ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Number of pages
48
Condition
New
Series
Major Gifts Report
Number of Pages
52
Place of Publication
New York, United States
ISBN
9781118691755
SKU
V9781118691755
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Elizabeth Dollhopf-Brown (Ed.)
Scott C. Stevenson is the editor of 138 Ways to Generate New, First-time Gifts, published by Wiley.
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