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8%OFFGrant David McCracken - Culture and Consumption II: Markets, Meaning, and Brand Management - 9780253217615 - V9780253217615
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Culture and Consumption II: Markets, Meaning, and Brand Management

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Description for Culture and Consumption II: Markets, Meaning, and Brand Management Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, ... Read more

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Product Details

Format
Paperback
Publication date
2005
Publisher
Indiana University Press United States
Number of pages
232
Condition
New
Number of Pages
240
Place of Publication
Bloomington, IN, United States
ISBN
9780253217615
SKU
V9780253217615
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Grant David McCracken
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Reviews for Culture and Consumption II: Markets, Meaning, and Brand Management
Suburban living rooms, 1950s tail fins, and Hollywood celebrities: in such examples of popular and material culture, McCracken (cultural anthropologist, author of Culture and Consumption, CH, Jul'88) finds provocative evidence for what North Americans value. This highly readable volume pairs informal essays with scholarly articles, all providing rich anthropological perspectives on the material elements of everyday life and how people ... Read more

Goodreads reviews for Culture and Consumption II: Markets, Meaning, and Brand Management


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