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Newsjacking
Grant Hunter
€ 29.99
€ 7.28
FREE Delivery in Ireland
Description for Newsjacking
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. ... Read more
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Thames and Hudson Ltd
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9780500516720
SKU
9780500516720
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-2
About Grant Hunter
Grant Hunter is a regional creative director for iris Worldwide. Jon Burkhart is a social media creative consultant and innovation director.
Reviews for Newsjacking
'It covers all aspects of topicality, rapid response and real-time marketing' - Campaign Brief UK 'A new bible … the ultimate guide for those looking to catch the rolling news agenda' - Independent 'How brands can be part of cultural conversations without looking like idiots' - Fast Co Create 'How brands can embrace newsjacking, real-time and rapid response marketing' - ... Read more