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Barry Emery - Sustainable Marketing - 9780273723288 - V9780273723288
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Sustainable Marketing

€ 110.50
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Description for Sustainable Marketing Paperback. 'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics. Num Pages: 336 pages, Illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 182 x 242 x 17. Weight in Grams: 650.

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing.

The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to ... Read more

Key themes covered in the book include:

  • Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability
  • The nature of consumption in relation to sustainability
  • The underlying attitudes of consumers towards sustainable consumption
  • The use of social marketing for planning and implementing behavioural change in  consumers towards a more sustainable lifestyle
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Product Details

Format
Paperback
Publication date
2010
Publisher
Financial Times Prentice Hall
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
Harlow, United Kingdom
ISBN
9780273723288
SKU
V9780273723288
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

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