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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
€ 46.99
€ 39.93
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Description for The Balanced Scorecard: Translating Strategy into Action
Hardcover. Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business. Num Pages: 336 pages, index. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 233 x 165 x 26. Weight in Grams: 680.
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used ... Read more
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used ... Read more
Product Details
Format
Hardback
Publication date
1996
Publisher
Harvard Business Review Press
Condition
New
Number of Pages
336
Place of Publication
, United States
ISBN
9780875846514
SKU
V9780875846514
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Robert S. Kaplan
Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
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