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The First Mile: A Launch Manual for Getting Great Ideas into the Market
Scott D. Anthony
€ 29.99
€ 25.46
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Description for The First Mile: A Launch Manual for Getting Great Ideas into the Market
Hardback. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJC; KJH; KJMV6. Category: (G) General (US: Trade). Dimension: 217 x 143 x 23. Weight in Grams: 382.
You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new ... Read more
You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Harvard Business Press
Condition
New
Number of Pages
256
Place of Publication
Boston, United States
ISBN
9781422171769
SKU
V9781422171769
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Scott D. Anthony
Scott D. Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of The Little Black Book of ... Read more
Reviews for The First Mile: A Launch Manual for Getting Great Ideas into the Market
Named one of "9 Big Idea Business Books You Need to Read Now"
Inc. magazine "Anthony skillfully leads readers through his process..." "the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value."
Publishers Weekly "...a concise, engaging book with practical tools for innovators and entrepreneurs. New ... Read more
Inc. magazine "Anthony skillfully leads readers through his process..." "the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value."
Publishers Weekly "...a concise, engaging book with practical tools for innovators and entrepreneurs. New ... Read more