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Dana Connell - A Buyer's Life: A Concise Guide to Retail Planning and Forecasting - 9781563677717 - V9781563677717
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A Buyer's Life: A Concise Guide to Retail Planning and Forecasting

€ 126.97
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Description for A Buyer's Life: A Concise Guide to Retail Planning and Forecasting Paperback. This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level. Num Pages: 352 pages, black & white tables, figures. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 276 x 215 x 21. Weight in Grams: 974.
The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, due to the advances in technology the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving some context in the current retail environment. This text will give students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Each chapter in the book will layer upon the previous chapter highlighting how each step impacts the next until a six-month plan is complete. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level. Features: -- Practice problems incorporating a variety of products from apparel to paper towels -- Sample fill-in blank problems to allow student to practice step-by-step concepts before putting the whole concept together into a formula -- Case studies and real-life examples of various retail operations from department stores, specialty boutiques -- Excel formulas written in narrative and numerical formats -- Computer Application Assignments will ask students to apply the formula they've just learned and practiced to Excel -- Team decision making exercises simulate the real world experience cover topics such as markdown money allocation, open to buy allocation and style out decisions -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Product Details

Publisher
Fairchild Pubns
Number of pages
352
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9781563677717
SKU
V9781563677717
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Dana Connell
Dana Connell is an instructor at Columbia College of Art and Design, Chicago.

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