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Adoption of new food products
H. P. Kleyngeld
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Description for Adoption of new food products
Paperback. Series: Tilburg Studies in Economics. Num Pages: 144 pages, biography. BIC Classification: KC. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 7. Weight in Grams: 220.
In this work the author reports on his research into the way food in novations are adopted. He deals particularly with whether food in novators can be distinguished, that is to say consumers who, more than other people, adopt new products not by chance but more or less systematically. The book discusses three general themes within this problem: what impels innovators, in what respects and in what characteristics are they different from others, and to what extent can their behaviour be used to fore cast the ultimate succes of an innovation. On the the basis of information from the literature ... Read more
In this work the author reports on his research into the way food in novations are adopted. He deals particularly with whether food in novators can be distinguished, that is to say consumers who, more than other people, adopt new products not by chance but more or less systematically. The book discusses three general themes within this problem: what impels innovators, in what respects and in what characteristics are they different from others, and to what extent can their behaviour be used to fore cast the ultimate succes of an innovation. On the the basis of information from the literature ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer Netherlands
Number of pages
144
Condition
New
Series
Tilburg Studies in Economics
Number of Pages
142
Place of Publication
Dordrecht, Netherlands
ISBN
9789401019736
SKU
V9789401019736
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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