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Advances in Advertising Research
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Description for Advances in Advertising Research
Hardcover. Editor(s): Rosengren, Sara; Dahlen, Micael; Okazaki, Shintaro. Series: Science and European Advertising Academy. Num Pages: 407 pages, 64 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 154 x 216 x 29. Weight in Grams: 648.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Product Details
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
500
Condition
New
Series
Science and European Advertising Academy
Number of Pages
407
Place of Publication
, Germany
ISBN
9783658023645
SKU
V9783658023645
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
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