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Advertising Account Planning: Planning and Managing an IMC Campaign
Larry D. Kelley
€ 92.34
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Description for Advertising Account Planning: Planning and Managing an IMC Campaign
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Product Details
Publisher
Taylor & Francis Ltd United States
Number of pages
262
Format
Paperback
Publication date
2014
Condition
New
Weight
407g
Number of Pages
262
Place of Publication
London, United Kingdom
ISBN
9780765640369
SKU
V9780765640369
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
About Larry D. Kelley
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books. Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties ... Read more
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