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Advertising and Democracy in the Mass Age
Terence H. Qualter
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Description for Advertising and Democracy in the Mass Age
Paperback. Num Pages: 204 pages, biography. BIC Classification: JHB; JPA; JPHV; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 271.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Product Details
Format
Paperback
Publication date
1991
Publisher
Palgrave Macmillan United Kingdom
Number of pages
204
Condition
New
Number of Pages
195
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349216123
SKU
V9781349216123
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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