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Advertising and Identity in Europe: The I of the Beholder
Jackie Cannon
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Description for Advertising and Identity in Europe: The I of the Beholder
paperback. Num Pages: 144 pages. BIC Classification: KC. Dimension: 21 x 152. Weight in Grams: 57.
As European business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This volume stands alone as the first structured assessment of the impact of advertising, in terms of both culture and business across the national boundaries of Europe. It considers the successes and failures of several strategic marketing plans from across Europe, and describes stylistic and persuasive qualities of specific promotional texts. Advertisers have long been aware of the need to target specific groups ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2013
Publisher
Intellect Ltd
Number of pages
144
Condition
New
Number of Pages
200
Place of Publication
, United Kingdom
ISBN
9781841508702
SKU
V9781841508702
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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