“Scholars from a number of disciplines will find this volume … filled with stimulating discussions regarding the emergence and development of Irish commodity and consumer culture(s). … this study is a very welcome and timely contribution to critical enquiries concerning Ireland’s commercial, consumer and popular culture(s). … As such this collection will be of interest to researchers and students of ... Read moreconsumer and commercial culture(s). Irish art, history and literature; it is a worthy beginning to an emerging field of research.” (Robert Finnigan, Nordic Irish Studies, Vol. 13 (2), 2015) 'This adventurous study of literary-mercantile relations in pre-independence Ireland makes a fresh and distinctive contribution to our understanding of Revival-era culture. The authors' skilful explication of the structural mechanics, cultural meanings and political resonances of advertising invites us to reconsider the interrelations between history, literature and consumer culture from a street-level perspective. Thoroughly researched and splendidly documented, this book will be a valuable resource for students, teachers and researchers alike.' - Liam Harte, University of Manchester, UK 'A must read. The book offers an authoritative account of the ways in which commercial information came to resonate with cultural meanings in the context of the Literary Revival, and will inspire Irish Studies scholars to think more fully about the connections between literary artefacts, print culture, visuality and economics. Fresh and compelling.' - Claire Connolly, University College Cork, Ireland "Anyone interested in the history or culture of Ireland in this period will find much to engage them in this thought-provoking volume." - CILIP Rare Books and Special Collections newsletter Show Less