×


 x 

Shopping cart
Mara Einstein - Advertising: What Everyone Needs to Know (R) - 9780190625894 - V9780190625894
Stock image for illustration purposes only - book cover, edition or condition may vary.

Advertising: What Everyone Needs to Know (R)

€ 17.21
FREE Delivery in Ireland
Description for Advertising: What Everyone Needs to Know (R) Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know (R) helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

Product Details

Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Series
What Everyone Needs to Know
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780190625894
SKU
V9780190625894
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-99

About Mara Einstein
Mara Einstein is Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.

Reviews for Advertising: What Everyone Needs to Know (R)

Goodreads reviews for Advertising: What Everyone Needs to Know (R)


Subscribe to our newsletter

News on special offers, signed editions & more!