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Advertising: What Everyone Needs to Know (R)
Mara Einstein
€ 15.99
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Description for Advertising: What Everyone Needs to Know (R)
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we ... Read more
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we ... Read more
Product Details
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Series
What Everyone Needs to Know
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780190625894
SKU
V9780190625894
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Mara Einstein
Mara Einstein is Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller ... Read more
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