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Aerospace Marketing Management: A Handbook for the Entire Value Chain
Philippe Malaval
€ 103.90
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Description for Aerospace Marketing Management: A Handbook for the Entire Value Chain
Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence ... Read more
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence ... Read more
Product Details
Publisher
Springer International Publishing AG Switzerland
Number of pages
350
Format
Hardback
Publication date
2013
Series
Management for Professionals
Condition
New
Number of Pages
590
Place of Publication
Cham, Switzerland
ISBN
9783319013534
SKU
V9783319013534
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philippe Malaval
Dr. Philippe Malaval graduated from Toulouse Business School has a PhD in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and ... Read more
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