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Agency Account Handling: Avoiding Blood, Sweat and Tears
Michael Sims
€ 50.91
€ 43.97
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Description for Agency Account Handling: Avoiding Blood, Sweat and Tears
Hardcover. This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy. Num Pages: 204 pages, Illustrations, 1 port. BIC Classification: KFF. Category: (P) Professional & Vocational. Dimension: 265 x 186 x 19. Weight in Grams: 588.
Agency Account Handling strives to distinguish between good account handling and great account handling.
This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level.
Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that ... Read more
Agency Account Handling strives to distinguish between good account handling and great account handling.
This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level.
Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
204
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470871591
SKU
V9780470871591
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Michael Sims
Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first ... Read more
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