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Agile Marketing
M. Accardi-Petersen
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Description for Agile Marketing
Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.
Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move ... Read more
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Product Details
Format
Paperback
Publication date
2011
Publisher
APress United States
Number of pages
250
Condition
New
Number of Pages
232
Place of Publication
Berlin, Germany
ISBN
9781430233152
SKU
V9781430233152
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About M. Accardi-Petersen
Michelle Accardi-Petersen is Vice President of ePlatform Marketing at CA Technologies. Michelle started her career after university at Infresco Corporation, an independent software subsidiary of CA focused on revitalizing legacy applications, where she held a variety of positions in product marketing and support. Michelle s exceptional service mentality garnered her much praise from both her internal and external customers. It ... Read more
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