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Airline Marketing and Management
Stephen Shaw
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Description for Airline Marketing and Management
Paperback. Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy. Num Pages: 350 pages, Includes 4 b&w illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 156 x 230 x 26. Weight in Grams: 722.
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' ... Read more
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' ... Read more
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
350
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9781409401490
SKU
V9781409401490
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Stephen Shaw
Stephen Shaw is Managing Director of SSA Ltd, UK, a firm specialising in providing courses in marketing and economics to airlines and aerospace firms, located at Chinnor, Oxford, England.
Reviews for Airline Marketing and Management
'Overall, with the textual changes made and topics added, Shaw has ensured the latest edition of his book remains one of the leading textbooks on airline management and product planning.' Aerlines, e-zine issue 53