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An Introduction To Public Relations And
Chia, Joy; Synnott, Gae
€ 122.56
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Description for An Introduction To Public Relations And
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
Product Details
Format
Paperback
Publication date
2012
Publisher
Oxford University Press Australia Australia
Number of pages
432
Condition
New
Number of Pages
432
Place of Publication
Melbourne, Australia
ISBN
9780195578607
SKU
V9780195578607
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Chia, Joy; Synnott, Gae
Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President. Dr Gae ... Read more
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