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22%OFFBart Baesens - Analytics in a Big Data World: The Essential Guide to Data Science and its Applications - 9781118892701 - V9781118892701
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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications

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Description for Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Hardback. The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Series: Wiley and SAS Business Series. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJM; KJQ. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 23. Weight in Grams: 446.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart ... Read more

Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Series
Wiley and SAS Business Series
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118892701
SKU
V9781118892701
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Bart Baesens
BART BAESENS is an associate professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom), as well as an internationally known data analytics consultant. He is a foremost researcher in the areas of web analytics, customer relationship management, and fraud detection. His findings have been published in well-known international journals including Machine Learning and Management ... Read more

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