Analytics in a Big Data World: The Essential Guide to Data Science and its Applications
Bart Baesens
By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Series: Wiley and SAS Business Series. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJM; KJQ. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 23. Weight in Grams: 446.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart ... Read more
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