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28%OFFJim Sterne - Artificial Intelligence for Marketing: Practical Applications - 9781119406334 - V9781119406334
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Artificial Intelligence for Marketing: Practical Applications

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Description for Artificial Intelligence for Marketing: Practical Applications Hardback. Series: Wiley and SAS Business Series. Num Pages: 288 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This ... Read more

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

  • Speak intelligently about Artificial Intelligence and its advantages in marketing
  • Understand how marketers without a Data Science degree can make use of machine learning technology
  • Collaborate with data scientists as a subject matter expert to help develop focused-use applications
  • Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Series
Wiley and SAS Business Series
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781119406334
SKU
V9781119406334
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Jim Sterne
JIM STERNE is founder of the eMetrics Summit and cofounder and Board Chair of the Digital Analytics Association. An internationally known speaker and consultant, he is the author of numerous books, including 101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, and The Devil’s Data Dictionary.

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