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Asia's Star Brands
Paul Temporal
€ 26.99
€ 22.84
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Description for Asia's Star Brands
paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporala s book fills this gap, with a series of practical a brand biographiesa which chart both the growing pains and the growth potential of the new contenders from the East. Ita s vital reading for anyone committed to doing business in Asia. -- Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements ... Read more
ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporala s book fills this gap, with a series of practical a brand biographiesa which chart both the growing pains and the growth potential of the new contenders from the East. Ita s vital reading for anyone committed to doing business in Asia. -- Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Wiley United Kingdom
Number of pages
320
Condition
New
Number of Pages
250
Place of Publication
Chichester, United Kingdom
ISBN
9780470821565
SKU
V9780470821565
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Paul Temporal
Dr Paul Temporal is Asiaa s leading global expert on brand creation, development and management with over 25 years of experience in consulting and training and is well known for his practical and results--oriented approach. He has consulted for many of the top corporations and governments in Asia and across the world, has lectured for leading business schools, and is ... Read more
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