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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
M. Roll
€ 68.12
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Description for Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
339
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137359162
SKU
V9781137359162
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-45
About M. Roll
Martin Roll provides global business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses. He provides world-class advisory, strategic guidance and insights to global clients. Martin Roll seeks to empower clients to succeed through better business performance and to become enduring, leading enterprises. Martin Roll brings more than 25 years of management experience as a senior ... Read more
Reviews for Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
'Building successful global brands is and will be critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.' -Dominic Barton, Global Managing Director, McKinsey & Company Building brands have become a C-suite ... Read more