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19%OFFLaura Klepacki - Avon - 9780471787235 - V9780471787235
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Avon

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€ 20.23
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Description for Avon Paperback. A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries. Num Pages: 264 pages, ill. BIC Classification: KNSX. Category: (P) Professional & Vocational. Dimension: 216 x 142 x 21. Weight in Grams: 320.
A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women.

Through this entertaining journey, you'll not only learn the ... Read more

"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
Mary Sammons, President and CEO, Rite Aid Corporation

"The book is an excellent primer on how to successfully make alternative forms of distribution work."
Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
—Annette Green, President Emeritus, The Fragrance Foundation

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Product Details

Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
264
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471787235
SKU
V9780471787235
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Laura Klepacki
LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass-market beauty editor for Women's Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion-dollar health and beauty care industry.

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