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B-to-B Electronic Marketplaces
Evi Hartmann
€ 65.98
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Description for B-to-B Electronic Marketplaces
Paperback. Series: Business-to-Business-Marketing. Num Pages: 224 pages, 52 black & white tables, biography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 303.
v Foreword In the past companies focused on the one hand on rationalizing their supplier base to reduce transaction costs. On the other hand firms tried to take advantage of the research and development potential of their suppliers. Due to these developments buyers put emphasize on the establishment and maintenance of long-term supplier relationships. The primary focus was not the success optimization of single procurement processes, but rather the long-term perspective of supplier relationships has moved into the center of attention. Furthermore, global procurement and joint product development became commonly applied approaches. Nowadays most firms have been captured by the ... Read more
v Foreword In the past companies focused on the one hand on rationalizing their supplier base to reduce transaction costs. On the other hand firms tried to take advantage of the research and development potential of their suppliers. Due to these developments buyers put emphasize on the establishment and maintenance of long-term supplier relationships. The primary focus was not the success optimization of single procurement processes, but rather the long-term perspective of supplier relationships has moved into the center of attention. Furthermore, global procurement and joint product development became commonly applied approaches. Nowadays most firms have been captured by the ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
224
Condition
New
Series
Business-to-Business-Marketing
Number of Pages
208
Place of Publication
Wiesbaden, Germany
ISBN
9783824477685
SKU
V9783824477685
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Evi Hartmann
Dr. Evi Hartmann promovierte bei Prof. Dr. Hans Georg Gemünden am Lehrstuhl Technologie- und Innovationsmanagement der Technischen Universität Berlin. Sie ist als Berater bei A.T. Kearney, einer weltweit führenden Managementberatung, tätig.
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