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Basic Marketing Management
Douglas J. Dalrymple
€ 196.75
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Description for Basic Marketing Management
Paperback. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment. Num Pages: 336 pages, Ill. BIC Classification: KJMV7. Category: (UU) Undergraduate. Dimension: 279 x 210 x 20. Weight in Grams: 816.
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition
* Updated Marketing in Action ... Read more
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition
* Updated Marketing in Action ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Number of pages
336
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780471353928
SKU
V9780471353928
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Douglas J. Dalrymple
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
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