Basic Marketing Research: Pearson New International Edition
Naresh Malhotra
€ 88.12
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Description for Basic Marketing Research: Pearson New International Edition
Paperback. .
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Product Details
Publisher
Pearson Education Limited
Number of pages
688
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
676
Place of Publication
Harlow, United Kingdom
ISBN
9781292020488
SKU
V9781292020488
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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