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Basics Marketing 02: Online Marketing
Brian Sheehan
€ 33.99
€ 28.64
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Description for Basics Marketing 02: Online Marketing
Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. Basics Marketing: Online Marketing considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which ... Read more
Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. Basics Marketing: Online Marketing considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which ... Read more
Product Details
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2010
Series
Basics Marketing
Condition
New
Number of Pages
184
Place of Publication
Lausanne, Switzerland
ISBN
9782940411337
SKU
V9782940411337
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Brian Sheehan
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company. ... Read more
Reviews for Basics Marketing 02: Online Marketing
'Brian Sheehan's excellent book will provide readers with a strong grasp of online marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' - Mike Cooper, worldwide CEO, PHD Network. 'Online marketing can be a daunting ... Read more