×


 x 

Shopping cart
13%OFFSteve Hindy - Beer School - 9780470068670 - V9780470068670
Stock image for illustration purposes only - book cover, edition or condition may vary.

Beer School

€ 20.99
€ 18.33
You save € 2.66!
FREE Delivery in Ireland
Description for Beer School Paperback. Brooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year. Num Pages: 304 pages, illustrations. BIC Classification: 1KBBEY; KJH; KNDF. Category: (P) Professional & Vocational. Dimension: 217 x 139 x 22. Weight in Grams: 338.
BEER SCHOOL

Beer School

Bottling Success at the Brooklyn Brewery

What do you get when you cross a journalist and a banker?

A brewery, of course.

“A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary ... Read more

—Michael Jackson, The Beer Hunter

“An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!”

—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

“Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!”

—Norm Brodsky, Senior Contributing Editor, Inc. magazine

Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.”

—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

“Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.”

—Ken Grossman, founder, Sierra Nevada Brewing Co.

Show Less

Product Details

Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2007
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780470068670
SKU
V9780470068670
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Steve Hindy
STEVE HINDY is President and cofounder of The Brooklyn Brewery. A former Middle East correspondent for The Associated Press, he is currently a director of Brooklyn's Prospect Park Alliance and the Brewers Association. Hindy has a master's degree in teaching English from Cornell. TOM POTTER cofounded the Brooklyn Brewery in 1987. He served as its CEO and chairman ... Read more

Reviews for Beer School
"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury's Magazine, September 2009) "This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victorious
and ready to tell ... Read more

Goodreads reviews for Beer School


Subscribe to our newsletter

News on special offers, signed editions & more!