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Beyond the Low Cost Business: Rethinking the Business Model
Josep Francesc Valls Giménez
€ 66.64
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Description for Beyond the Low Cost Business: Rethinking the Business Model
Hardcover. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies. Num Pages: 212 pages, biography. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 224 x 138 x 17. Weight in Grams: 376.
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan
Number of pages
216
Condition
New
Number of Pages
199
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137277527
SKU
V9781137277527
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Josep Francesc Valls Giménez
JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management. ... Read more
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