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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Drew Eric Whitman
€ 34.99
€ 25.36
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Description for BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. ... Read more
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. ... Read more
Product Details
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
224
Place of Publication
, United States
ISBN
9780071833608
SKU
V9780071833608
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Drew Eric Whitman
Drew Eric Whitman-(a.k.a. Dr. Direct (TM) )-has been teaching consumer psychology to audiences worldwide for over 30 years. He's created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to ... Read more
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