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Brand and Talent
Kevin Keohane
€ 40.99
€ 36.49
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Description for Brand and Talent
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can ... Read more
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749469252
SKU
V9780749469252
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Kevin Keohane
Kevin Keohane is currently partner at BrandPie, a strategic brand consultancy.
Reviews for Brand and Talent
"The book is a useful addition to the branding discipline....[readers will] find a feast of goodies to stimulate strategic discussions"
John Fanning, marketing.ie
"Great businesses get performance from the combination of driving their reputation and engaging their people. The two things are inseparable. Yet most businesses manage them in isolation. Kevin Keohane offers an effective ... Read more
John Fanning, marketing.ie
"Great businesses get performance from the combination of driving their reputation and engaging their people. The two things are inseparable. Yet most businesses manage them in isolation. Kevin Keohane offers an effective ... Read more