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Brand Assets
Tony Tollington
€ 103.59
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Description for Brand Assets
Hardcover. Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. Series: Wiley Finance Series. Num Pages: 158 pages, Ill. BIC Classification: KFC. Category: (P) Professional & Vocational. Dimension: 251 x 174 x 19. Weight in Grams: 470.
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade.
In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets ... Read more
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade.
In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
158
Condition
New
Series
Wiley Finance Series
Number of Pages
168
Place of Publication
New York, United States
ISBN
9780470844236
SKU
V9780470844236
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Tony Tollington
Tony Tollington is a qualified accountant who lectures in accounting at Middlesex University.
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